Introduction

Fitcoin is a fitness and wellness brand that leverages blockchain technology to encourage a healthy and active lifestyle. Fitcoin uses GameFi and SocialFi features to reward users with $FIT, a cryptocurrency that can be cashed out for profit or used within the app to purchase cool products and services, donate to charity, and unlock new features.

Many lifestyle apps have launched in the last few years trying to promote healthy living and fitness by using elements of social media to share workouts and fitness results. Leaderboards display the top amateur athletes on the app and rely on friendly competition to encourage users to work harder and improve their performance. But these features are tailored to a very specific audience and do little to incentivize physical activity other than providing the top users with bragging rights.

At the same time, play-to-earn (P2E) gaming has taken the web3 world by storm. What started as a niche model has become a mainstay of blockchain gaming and expanded across dozens of gaming titles. However, P2E monetizes gaming and incentivizes idle behavior, contributing to a lack of physical activity and unhealthy lifestyles.

Move-to-earn (M2E) is a new crypto-economic model, which incentivizes healthy living by rewarding users for walking, jogging, and physical exercise. By blending P2E game economics with fitness and social media, M2E will revolutionize how people engage in physical activity and work to improve the health and wellness of everyone.

Fitcoin’s vision goes well beyond simply rewarding users through the M2E mechanism. We will be a major fitness company, focused on growing our ecosystem by partnering with and onboarding fitness influencers and professionals to bring exclusive content, such as classes, competitions, and much more to the app. We plan to use the income generated by the app to acquire wellness-specific software and technology companies, open gyms in the real world and the metaverse, and continue to fuel healthy living by creating even more incentives for our users. The growth of our ecosystem will add utility to Fitcoin app users and $FIT token holders and help onboard millions of users to our app.

As a bonus, Fitcoin is uniquely positioned to introduce a broader audience to crypto. Through our easy-to-use app, users earn crypto rewards and get familiarized with crypto. This opens amazing partnership opportunities for both web2 and web3 companies as we onboard millions of users to the crypto ecosystem. Aside from being an influential fitness and wellness brand, Fitcoin is a new gateway to the mass adoption of cryptocurrency.