Marketing Strategy

M2E incentives are a revolutionary way to motivate people to live healthy lifestyles and increase their level of exercise. This is a great way to encourage already active individuals to continue exercising, as well as inspire others to start their fitness journey. To onboard users to our ecosystem, Fitcoin will use a digital marketing strategy that includes paid ad campaigns, influencers and partnerships. We will also have a strong friend referral program to incentivize users to show their friends Fitcoin.

Methods

There are three different avenues of marketing we will be focusing on at Fitcoin:

1. Fitcoin app downloads and usage

2. $FIT utility token specific marketing

3. General brand awareness

The vast majority of our marketing will be digital and we will use some of the following methods:

1. Paid social media ads on Facebook, Twitter, Instagram, Youtube, ETC...

2. Paid ads on crypto platforms and publications

3. Campaigns that engage our community on our own social media pages

4. Celebrity / influencer marketing

5. Strategic partnerships

6. Contests, challenges and journeys