Celebrity Challenges and Journeys

Celebrity challenges and journeys are an innovative and engaging way to increase app usage and downloads.

Challenges

Global contests and challenges allow every app user to compete against the celebrities in steps and other fitness challenges. This feature will be one of our biggest competitive advantages over other M2E projects. Not only is it tons of fun to compete against the celebrities and potentially get paid to do so, but having the celebs advertise these contests on their channels is one of the best ways to drive new app users and awareness.

An example of a celebrity challenge would be competing against Gronk in a daily step contest. Gronk will track his steps for the day and anyone who enters the challenge that does more steps than Gronk will win the challenge and receive $FIT.

Journeys

We will document celebrity transformations through their fitness journey on the Fitcoin app. We will have some featured journeys where we track progress of a celebrity over a 1-3 month period and have them show pictures of their transformation. We will also have regular users show us their progress, which we will share and reward prizes to the best journeys.